Marketing Officer

Company: Methodist Children's Home Society
Location: Redford
Posted on: February 25, 2021

Job Description:

I. Job SummaryUnder the Director of Marketing, the Marketing Officer (MO) is an integral part of the Marketing team helping to ensure optimal visibility and communications for MCHS, including the coordination and implementation of content creation, social media and website management in support of MCHS program and development goals.Ii. Duties & Essential Job Functions* Plan, organize, implement, and manage marketing and communications activities.* Prepare strategic communication plans to increase awareness and understanding of programs and the agency to stakeholder groups.* Assist with community relations and outreach as needed, to increase the profile and exposure of MCHS.* Implement a robust and creative social media strategy that increases exposure for programs, staff, and special events. Monitor effectiveness of social media strategies and seek continuous improvements to capture higher engagement and reach.* Build media rapport and consistently pitch stories highlighting MCHS new, developments and stories. * Actively manage the marketing procurement process which includes fund development publications, media releases, marketing materials, newsletters, and other information. * Regularly update and monitor the website.* Oversee marketing projects related to video production and communications.* Fully participate in regular agency-wide events and appropriate community-wide events and activities.* Work closely with MCHS program departments in supporting agency goals.* Demonstrate commitment to the social sector with a passion for MCHS's mission and vision. * Other duties as assigned by the Director of Marketing and/or Chief Executive Officer.III. BASIC COMPETENCIESEducation And ExperienceThe Marketing Officer will be a seasoned individual with broad marketing experience, which includes, but is not limited to content creation, marketing strategy, fundraising and community relations, campaigns and appeals. Experience in nonprofit fund development is a plus.* Bachelor's degree from an accredited college or university and at least three (3) years of experience in marketing and/or public relations, or* Must meet the State's Moral Character standard.Knowledge Requirements:* Computer and software applications (All MS Office, Adobe InDesign, Website Management).* Social media platform management: Facebook, Instagram, Twitter, LinkedIn, YouTube.* Principles and practices of marketing and public relations operations.Skills and Abilities Needed:* Effectively communicate verbally and in writing with agency staff, business representatives, families, and vendors.* Manage time and multiple priorities; meet deadlines.* Establish and maintain effective working relationships with employees, other agencies and the public. * Handle sensitive and confidential situations and documentation.* Be collaborative and flexible, with a strong service mentality.* Possess a high degree of personal accountability, responsibility and independent decision making abilities with the skills to plan, organize, develop, implement and interpret programs, goals, objectives, policies and procedures of the organization.* Work flexible hours, when needed, which may include some evenings and weekends. IV. JOB SETTINGThe work environments described here are representative of those that an employee will typically encounter during a normal shift. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.V. Other InformationMCHS is an equal opportunity employer where employment is based upon personal capabilities and qualifications without discrimination because of race, ethnicity, religion, sex, age, marital status, national origin, disability, sexual orientation, veteran status, or any other protected characteristics as established by law. This policy extends to all policies and procedures related to the recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.Furthermore, this description is a summary of the responsibilities, duties, skills, experience abilities, and qualifications associated with this position. It is not an exhaustive list and may be changed at any time at the discretion of the CEO. Employment is still considered at-will in which MCHS or the employee may with or without notice, with or without reason terminate employment. MCHS reserves the right to modify job duties or job descriptions at any time.Powered by JazzHRJ0Jl7nODUs

Keywords: Methodist Children's Home Society, Redford , Marketing Officer, Advertising , Redford, Michigan