National Sales Manager

Company: Avalon & Tahoe Mfg
Location: Lansing
Posted on: April 1, 2026

Job Description:

Description This position is on-site in Alma MI Job Summary: This role is responsible for managing all aspects of an established and strong dealer network. This includes assisting dealers with boat and engine orders consistent with growth strategies, tracking inventory levels and providing technical information while developing and implementing sales strategies to meet or exceed revenue and market share objectives. This role works closely with the inside and outside sales representatives to manage the dealer base while also actively pursuing prospective dealers. Key Responsibilities: Manage sales teams providing vision, leadership and development opportunities and maintaining sales operations. Creating/evolving sales reports and providing feedback to the leadership team at company meetings. Set and monitor quarterly and annual sales goals. Develop meaningful relationships with dealers to encourage trust and loyalty. Assist in establishing standards for dealer development activities with the goal of organic growth through established dealer network. Develop and monitor short- and long-term sales forecasts. Work with sales team to actively pursue prospective dealers. Work in a team environment assisting and directing inside sales representatives and regional sales managers. Monitor the market and competitor products and activities. Analyze market trends and competitive landscape to identify potential risks and growth opportunities. Provide input to the engineering team for new product development. Work retail boat shows throughout the year as needed. Some overnight travel required. Review customer activity, anticipate consumer needs and improve customer satisfaction. Recruiting and hiring sales staff and developing training programs. Create/evolve sales training courses for the dealer network. Collaborate with the marketing division. Qualifications Minimum of 7 years’ Marine and/or Powersports Sales Management. Experience using Epicor or similar ERP systems required. Proficiency with Excel, Outlook, and other Microsoft Office applications required. Excellent leadership, communication, interpersonal and customer service skills In-depth knowledge of selling strategies and methods, as well as employee motivation techniques Strong working knowledge of the company’s products, competitive products and the market Great strategic planning, analytical, organizational and creative thinking skills Working knowledge of Epicor or similar ERP systems beneficial. Excellent interpersonal, written, verbal communication and active listening skills. Solid judgment and problem-solving skills. Very organized and detail oriented, excellent time management with the ability to demonstrate task prioritization. Self-starter, able to work independently with limited supervision. Ability to travel as required. Physical Requirements and Environment: Must be physically capable of safely lifting a minimum of 25 lbs. without assistance. Involves standing, squatting, bending, twisting and sitting for long periods as required. Involves prolonged use of computer keyboard and monitor.

Keywords: Avalon & Tahoe Mfg, Redford , National Sales Manager, Sales , Lansing, Michigan